The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws attention with its most effective digital marketing campaigns in recent years. The answer of how Samsung makes it possible to market their products is answered diverged in context. Samsung always brings out the best in products. That’s why keeping Android in the game in an.
IOS-dominated world, always works. Samsung’s biggest rival is as we all know, Apple. Despite the tough competition, Samsung managed to Industry Email List get through all of them in success, but how? Let’s see how Samsung sells millions of smartphones and please crowds with their digital marketing techniques and digital capabilities. The purpose of brand films is to acquaint your audience with your values, visions and ultimately the core of your brand.
You can get your brand across using visuals, sounds and storytelling in a way that would be impossible through any other medium. Remembering the outdoor themed ad campaigns a lot of time, Samsung is always side-reflecting an adventurous concept in as a brand image in a notable amount of time. In their brand film from 2013 as below, we see 18 perilous locations from Scandinavia filmed in -31 Celsius with helicopter shots and husky dog sleds and snowmobiles. The film is being used by Samsung to promote their new Heat Pump, N-Series specially for Scandinavia but also had shown at exhibitions and trade shows globally.